"Astrovision Enters Video Space Wars"
"Leisure Time Electronics," February 1982


COLUMBUS, OH-- Astrovision is about to fire its first salvo in the "video space 
wars" that are taking place between the various video game manufacturers.

Flushed with what the company terms "the success of the 1981 commercial that 
helped sell out the company's entire production capacity of video games," the 
Columbus, OH-based concern is launching a $10 million TV advertising campaign. 
The campaign premiered during the recent WCES in Las Vegas.

The commercial features a tiny man inside three of the forthcoming Astro 
Professional Arcade (nee Bally Professional Arcade) video games-- Coloring Book 
with Light Pen, The Wizard, and Munchie-- nearly getting "munched" in the 
process. The newest series of video games are being billed by the firm as "the 
first to combine commercial arcade coin-op realistic action with the intrigue 
of home computer 'adventure'-style games." 

Creators of the campaign, KRJ Advertising of Melville, NY, report the 
commercial will be aired in 50 major TV markets throughout the U.S. and target 
an "adult-oriented, family audience."